We know jeans from Asia: Produced under poor conditions and with toxic ingredients. But now there is a world first from Austria: a butter-soft denim fabric, woven and made up in the Austrian Waldviertel. Woven from the yarn in the Waldviertel.
Veronika Pfeiffer-Gössweiner, Managing Director of HERKA and co-inventor of the SAROM® fashion line, explains: “I’ve always found denim to be brilliant: It can withstand a lot, is timelessly beautiful and can be combined with many things. But with all the pieces, the image of blue-dyed rivers in India or textile factories in Bangladesh always came to mind. And then I thought to myself: I work in a weaving mill, why don’t we just produce this one ourselves! Inspired by my fashion idol Vivienne Westwood and together with employees, family members and friends, we designed our VIVIENNE fashion line.”
You can find all models & accessories HERE
