HERKA presents: The ZERO WASTE TOWEL
Leftovers from other productions become stylish towels
Vienna/Kautzen, October 24, 2022: The Waldviertel-based family business Herka is a manufacturer of top-quality terry products – and Herka’s latest product is definitely one of the most sustainable: the ZERO WASTE towel. Leftover yarn from the production process is rewound and rewoven – nothing is thrown away. The zero-waste towel is both an eye-catcher in the kitchen and bathroom and a useful product for people who want to conserve resources in their everyday lives.
“For us, sustainability also means common sense,” says Veronika Pfeiffer-Gössweiner, Head of Marketing at HERKA: “We think about other uses for all the leftovers from production – we have virtually no waste.” The zero-waste towel is a colorful symbol of the sustainability and innovative spirit actively practiced in the company.
The colors of the colorful striped towels vary depending on the production residues – but plain black or dark blue is also possible, in which case the fiber residues are dyed again with organic dyes. And even in this dyeing process, Herka pays attention to the environment: the state-of-the-art dyeing machines save two thirds of the water and chemicals.
The ZERO WASTE TOWEL for €19.90 is not the only Herka product that focuses on conserving resources: “If we have faulty weaves on organic towels, these are sewn into washable make-up remover pads,” says Pfeiffer-Gössweiner.
The zero waste towel and organic make-up remover pads can be purchased separately or as a package at www.herka-frottier.at and are the ideal gift for friends who value a resource-saving lifestyle!
